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The Foundations of Startup Fundraising: A Guidebook by Lazo

Master startup fundraising with insights, strategies, and tools to secure your next round.
Fundraising
December 10, 2024
|
5 min.

Let’s be honest—figuring out startup fundraising can feel overwhelming, especially at the beginning. 

You hear terms like "Series A" or "Convertible Notes," and it might as well be another language. And that’s okay.

We’ve been there, which is why we created this guide. It’s designed to be a practical, no-nonsense resource for founders navigating their first raise—or refining their approach for the next one. 

Lazo’s Foundations of Startup Fundraising cuts through the noise and provides clear, actionable advice to help you get the funding your startup needs, when you need it.

Whether you’re building your MVP, dreaming of scaling, or just starting to think about pitching to investors, this guide has the insights, strategies, and tools to help you take the next step with confidence.

Download the Guide Here

Who is this guide for?

  • New founders ready to tackle their first fundraising round.
  • Seasoned entrepreneurs aiming to sharpen their investor strategy.
  • Startup team members looking to understand how fundraising works to better support their founders.

Why download this guide?

Let’s face it—raising capital isn’t just about pitching. It’s about understanding your options, building meaningful investor relationships, and showcasing your potential. With this guide, you’ll learn how to:

  • Choose the right type of funding for your business.
  • Avoid the most common fundraising mistakes (trust us, we’ve seen them all).
  • Craft a fundraising plan that feels realistic and achievable.

Plus, you’ll get a practical roadmap to make your fundraising efforts less stressful—and way more effective.

What’s Inside the Guide?

1. Funding Stages Breakdown:

Understand where your startup stands. From pre-seed to IPO, this guide breaks down what each stage means, the milestones you need to hit, and the typical funding ranges. 

Whether you're validating your MVP or preparing to scale, you’ll learn how to align your fundraising efforts with your growth goals.

2. Funding Source Insights:

Equity, debt, grants—oh my! 

Not all funding is created equal, and this guide walks you through the differences. Learn the pros, cons, and practical use cases for equity-based funding (like venture capital), debt-based funding (like loans), and alternative options like crowdfunding. 

It’s all about finding what works best for you.

3. Strategies for Success:

Raising money is as much about strategy as it is about storytelling. We’ll help you figure out when to raise, how much to ask for, and how to craft a pitch that lands. 

You’ll also get tips on managing investor expectations and keeping your operations on track while fundraising.

4. Expert Tools and Tips:

Fundraising doesn’t have to be a headache. 

Discover tools like CRMs for organizing investor outreach, data rooms to streamline due diligence, and actionable templates to save time. You’ll also get insights on using Lazo One’s Crunchbase-powered database to find and connect with the right investors faster.

Your fundraising journey starts here

You don’t have to figure it all out on your own. This guide is here to make the process simpler, more transparent, and (dare we say) even a little exciting.

Download the Guide Now